Montana: "There’s Nothing Here"

Northfork Cabin

A new tourism ad campaign costing $800,000 touts Montana’s wide open spaces and unspoiled wilderness with the slogan of “There’s Nothing Here”. Marketers are trying to lure the well educated and passionate traveler looking for an experience that is “not manufactured” says Peterson, marketing manager for the state’s tourism bureau.

He says, “They are just as likely to go to New York as they are to Montana.”

It’s true that there is nothing here, and I was reminded of it this past weekend on a trip up the Northfork. The few folks that live up there, do so without electricity and other modern conveniences that the rest of us take for granted. It was a reminder of the vastness of this glorious state and how easy it is for one to experience true wilderness just a short distance away. People use the word “love” to describe their feelings about Montana and I am no different.

It’s easy to love a place with four distinct seasons, friendly independent people, and breathtaking scenery. Those who visit Montana with eyes wide open will surely experience a “Land of the Shining Mountains”, that’s “High, Wide and Handsome”, with “Big Sky Country”, is “Naturally Inviting” and “Unspoiled, Unforgettable”.